Pricing is three decisions: what your hour actually costs, what you mark materials up, and what margin you need to still be in business next year.
A billable hour has to carry payroll taxes, insurance, vehicle, tools, phone, software, unbillable drive time, and the hours you spend writing estimates. Contractors who bill their hourly wage are running a job, not a business.
Markup covers procurement: sourcing, pickup, delivery, returns, warranty handling and the money you float before you get paid. Whatever number you use, apply it consistently and state it the same way on every estimate.
They are not the same arithmetic, and confusing them quietly erodes profit. Marking up cost by 20% does not produce a 20% margin. Decide which one you are managing to, and check a finished job against it.
The same fixture in an open basement and in a second-floor closet are not the same job. Attic heat, crawlspace, stairs, parking and protecting finished floors are real hours — put them in the estimate rather than absorbing them.
The most accurate pricing input you have is what you actually charged on comparable jobs. That is the whole idea behind BidWand's price book: every rate you correct on an estimate is applied to the next one.
Describe the job in plain words. No email needed to see your first estimate — about fifteen seconds for a small job, a little longer for a big one.
A complete estimate you can send to the customer, built from the rate you enter:
| Description | Qty | Unit | Unit price | Total |
|---|---|---|---|---|
| Labor — itemized by task | hrs | hour | your rate | — |
| Materials — with your markup applied | qty | ea / sq ft | cost + markup | — |
| Permits, disposal, access | — | — | — | — |
Plus a plain-English scope summary, assumptions (what had to be guessed), exclusions (what you are not doing — the section that prevents most change-order arguments), and a validity period. Printable, or send the link.
Every figure comes from the rate and markup you supply. We never fill in a market price for you.
bathroom remodel · house cleaning · water heater replacement · popcorn ceiling removal · cabinet painting
general contracting · junk removal · siding · masonry · excavation · asphalt paving · window installation · deck building
How to write a contractor estimate · Estimate vs quote vs bid — and which one you should send · What to include in a contractor estimate · Should you charge for estimates? · How to follow up on an estimate · How to handle change orders · Estimate vs invoice: what's the difference? · How to raise your prices as a contractor